Adidas officially opens its doors today to the public to the first Stadium inspired store seen in Europe in London. Here you can see the store in all it's glory from the decor and all it's features.
Visitors are greeted into the store through a "players tunnel" with the latest range of the revolutionary ultraboost range, modelled by the faces of the campaign GB sprinter Nethaneel Mitchell-Blake and influencer/runner Adrienne Herbert .
There are a number of test & create areas for visitors to enjoy. Here they can use the treadmills to test their desired running trainers using gait sensor "run genie", which recommends the trialist different trainers based on their running style and the details filled they in beforehand.
That is not all however, football fanatics can use the test & create arena to try out the latest football boots. Visitors also have the opportunity to bring out their creative side as they can customise their own footwear using the miadidas studio.
With the prediction that plastic will outweigh fish by 2050, Adidas and Parley joined forces to turn this serious issue of plastics entering our oceans into a solution where the plastics that end up in our oceans can be transformed into high performance sportswear.
Right by the second entrance into the store, visitors will be greeted to the store by the high-end Stella McCartney range. A near 15 year relationship between the fashion designer and Adidas, this range can be described as high performance sportswear with style in mind. American supermodel Karlie Kloss is the poster girl of the range and has had a relationship with the brand for nearly 20 months.
With all the features this store has to offer, this is still the place for all things Adidas. From the latest running footwear and apparel to original favourites such as Campus and Stan Smiths. If you like what you see why don't you pop in and see the store in all its glory with your own eyes? The stadium store can be found at the new Westfield London expansion in Shepherds Bush.
Acidic Fitness Staff
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