Over a year ago an announcement was made that the internal structure of Acidic Fitness was going to change with the inception of Acidic Fitness Athletes; a handpicked selection of elite young athletes to be the faces of the Acidic Fitness brand as well as contributing to the creation of content. In the past year there has been widespread confusion as viewers were not able to make clear distinctions as to what exactly makes an Acidic Fitness Athlete and why certain athletes that were featured guests on a number of occasions not made guests. After reviewing the case the company has this announcement to make.
Acidic Fitness has always been built on the basis of "collaborative effort", which is why athletes such as Chloe Kelly and Shaq Channer have made appearances on Acidic Fitness content. This basis will never change even with the Acidic Fitness Athletes present. Acidic Fitness Athletes are treated with extra care by Acidic Fitness; they are given free Adidas x Acidic Fitness merchandise as well as personal visits to important fixtures and extra support. They are also the only athletes on official Acidic Fitness print as they are the only athletes with rare merchandise.
Athletes drafted in for a collaboration is mainly because they belong to a sport that not represented by an Acidic Fitness Athlete, such as Chloe Kelly with football or the Nielsen twins with the 400m in athletics (Theodore Zake is a 100/200m sprinter). We believe that now is the time to distinguish these athletes clearly from the Acidic Fitness Athletes which is why we are announcing the "Young Athlete Collaboration" programme.
Nothing changes really, its just now it has a name. Acidic Fitness have been running scouting operations for over a year to find elite athletes to take part in the Athletic Series. AF Athletes such as May Campbell and Sophie Wheeldon-Jones were part of the collaboration shortlist before receiving offers, but it is not to say everyone that makes this shortlist will eventually become AF Athletes. "I made the ultimate decision to give this process of shortlisting athletes a name so viewers immediately understand their position", explains Acidic Fitness owner Miles Sita.